Jiah Khan for PETA

The campaign has Jiah Khan dressed as a wounded bird wrapped in kite string and next to the tagline ‘Cut the Glass-Coated Manja, Not Birds' Wings'.
The festival of Makar Sankranti is for kite flying , celebrated every year on 14th Janyuary.While on one hand, the festival means lots of happiness to one and all, on the other, its really sad news for the birds because when manja (thread tied to kite) cuts through the wings of birds that become entangled in it.
The glass coated manja might be effective at cutting an opponent’s kite line, it is also deadly for thousands of pigeons, crows, owls and other birds who become entangled in it.
Speaking about the ad, Jiah said, “Glass-coated manja is a public health hazard and causes an excruciating death for birds that get entangled in it. We’re asking participants in the Makar Sankranthi contests and all kite-flying competitors to immediately stop using glass-coated manja, and to conduct their sport in a way that isn’t deadly to humans and wildlife.”

I love Jiah and her campaign for PETA

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